Case Study: Bealls Department Stores | NETSCOUT

Case Study: Bealls Department Stores Uses NETSCOUT’ TruView For Complete Application Performance Visibility

At a Glance:




Bradenton, FL


One of America’s oldest regional family owned retailers, Bealls relies heavily on key in-store applications, business applications and a large e-commerce web presence to meet the needs of customers. Unfortunately, when network or application issues affect these systems, IT has limited insight into where or how the problems emerged. The lack of visibility makes root cause analysis difficult when attempting to isolate and remediate network or application issues. That in turn extends the time it takes to fix problems and restore performance to mitigate the impact on the business. To overcome these challenges, the company needed a comprehensive application-aware network performance monitoring solution that could provide complete visibility into all key systems and applications.




After evaluating several solutions, the company selected NETSCOUT’ TruView. It provided the most comprehensive data capture capabilities combined with a user interface that automatically correlates data so IT can instantly visualize the performance of key sites and applications across the network. When problems do emerge, the networking team can proactively address the issue before it impacts the business by isolating the problem in real-time or sending the necessary report information to the application team for remediation.


Bealls was founded in 1915 and since then has grown to include Bealls Department Stores (Florida), Bealls Outlet Stores, and Burke’s Outlet Stores. These encompass more than 500 locations across the southern U.S. With approximately 13,000 employees, the company's mission is to be the leading small town and neighborhood retailer dedicated to delivering brand name family apparel with exceptional value and service.

There are only two solutions I keep up and running at all times, and TruView is one of them. It gives me complete visibility into the application layer and when problems emerge I can identify the source and work to fix it before it has an impact on the business. It’s our eyes and ears for the network, and it’s made the engineering team shine.

– David Varnum, manager of network engineering at Bealls


The IT department at Bealls is responsible for maintaining key systems and applications for all corporate locations, more than 500 stores across the U.S., and the e-commerce retail websites. Not having insight into these key applications and the underlying network infrastructure that supports them meant teams were always in a reactive mode when isolating and fixing problems.

“As a member of the networking team, we’re responsible for monitoring performance of more than 100 custom applications, store circuit performance, database applications, key business applications like Exchange and Lync, client access, vendor networks and more,” said David Varnum, manager of network engineering at Bealls. “If we can’t access the needed network and application performance data, we can’t isolate and fix the problem. Teams just finger point and the guesswork begins to try and isolate root cause. And the worst part, while this is happening, the business is being negatively impacted.”

As a matter of fact, during the 2011 holiday season, Bealls’ online retail site experienced sporadic performance issues. Without solutions in place to proactively monitor performance, the IT department struggled to isolate what was causing the problem.

“We knew this could never happen again, and it was the tipping point for us to find a solution to help solve the problem. We needed complete insight into the application performance layer so we could identify if it was a network or application issue,” Varnum said. “We also needed the ability to generate hourly reports for key executives and managers so they could monitor site performance.”

In a nutshell, Bealls lacked visibility into network and application performance. “If you can’t see it, you can’t manage, which means when problems happen, you can't easily fix them. This creates a big problem for IT and a bigger problem for the business. We needed to take off the blinders so IT could become a strategic resource.”


To meet their challenges, Bealls selected NETSCOUT’ TruView, a unified application and network performance monitoring and troubleshooting appliance. It leverages key data sets such as stream-to-disk packet storage, application response time, transactional decode, NetFlow and SNMP, to present performance analytics through a single visual dashboard view. It eliminates the need for swivel chair correlations and gives teams the ability to quickly drill down into packet-level details if needed. With intuitive guided workflows, Bealls is never more than a few clicks from isolating performance problems.

“There are only two solutions I keep up and running at all times, and TruView is one of them. It gives me complete visibility into the application layer and when problems emerge, I can identify the source and work to fix it before it has an impact on the business. We can monitor all of our key sites and applications easily, immediately see if and where a problem is occurring, drill down into extensive details if needed, and isolate and fix the issue in real-time. It’s our eyes and ears for the network, and it’s made the engineering team shine.”


Since deploying TruView, the IT team at Bealls now has complete visibility into application performance and can proactively manage the network.

“TruView has allowed us to completely revamp site performance for the website. We use the full map view to manage all sites and can easily see when performance is degrading or if there is an outage – and immediately identify if it’s an application or networking issue,” Varnum said. “The information is easy to process and the search function allows us to quickly get graphs for usage, top conversations and more.”

To make sure the networking team keeps on top of all performance issues, Varnum has created custom monitors and hourly reports that automatically get pushed to key team members and executives. This helps track everything from general performance data for key business applications to site transactions associated with e-commerce. If an issue emerges, the teams can instantly work to remediate.

“From the moment TruView went live we had instant visibility into pressing issues and were able to immediately fix problems and do application rollups. And while the networking team owns access, we also provide access to the application team so they can instantly work on response time issues and drill down into individual connections that may be causing the problems. No more finger pointing, just data that helps isolate and fix a problem,” Varnum continued.

Varnum and his team also find TruView simple to use. He can easily set alarms for application performance, site performance, network performance and more. There’s no need to manually correlate data and he can instantly prove or verify if a problem was the result of a networking issue.

“The workflow is very logical and easy to use, and because it pulls all the data sources we need, we can get as granular as needed to isolate an issue. Every night it seems some issue occurs, whether that’s a server failure or a sales query, and TruView makes it easy to log in, put in a source destination and get results on any activity and how it impacted performance. It’s a critical tool for our day-to-day management of performance,” Varnum said.

“I can't imagine doing my job without TruView. Previously we couldn’t provide concrete answers on performance issues. Now we can…and with extensive detail, which allows us to prove the ‘what’ and ‘why’ of a problem,” concluded Varnum.

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